Why Infographic Thinking is the Future

Francesco Franchi has an article about him in Fast Company this past week. The article describes Franchi’s thoughts about infographics and why it’s not just information plus graphics. He sees infographics as a design language that invites the viewer to participate in the interpretation. Infographics are non-linear and offer multiple paths of discovery.

I think this is insightful and adds value to complex systems. Complexity theory and systems thinking are two emerging fields that are also about non-linear thinking, putting the pieces together, and discovering. Work in the 21st century, using the tools of complexity theory, systems thinking and infographics will give us a new way to absorb information that otherwise might add to information overload. I see infographics as a way of absorbing information in a meaningful and contextual way in a way that is not overloading.


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